Hyundai has always been at the heart of cultural changes in Korean Society. it's an integral part of the Korean wave in technology just as Music. it makes sense for Hyundai to Celebrate these two factors with K-pop artists leading the wave.

The Hyundai X Blackpink Collab Concept is close to the brand roots, It's an expression of the strong Feminine outbound global influence of young & desirable styles and genres.

But this city car's character is far from being Naïve.