The client
Pchelograd is a brand for the production of natural honey and bee products. This is a family business. The family has been raising bees for several generations since 1925.
The company produces 10 types of honey and 9 types of beekeeping products.
The company produces 10 types of honey and 9 types of beekeeping products.
Main task
It is necessary to create a modern corporate identity and label design that will be understandable to the target audience of the client. Pchelograd's clients are people of 40-60 years old who use honey not only as a delicacy, but as a medicinal product.
Concept
The logo design concept aims to be a family business because the date of foundation is used in the logo. The logo itself is made in a vintage style, which also suggests that the company was founded a long time ago. The design of the labels reflects the naturalness of the product, because the texture of the craft is used, illustrations of plants are drawn for each type of product.
