7 Brothers and 1 Sister is the name of a mountain group located in the Urals, a region of Russia. It is a natural treasure, source of inspiration and a popular touristic place. There are many legends surrounding the origins of the rocks.
We’ve chosen the name of 7 Brothers for a new trademark of Uralskaya, a local milk producer, to reflect the feeling of belonging to a place you call your homeland. The same emotions echo through the visual images, referring to the legends and to the Shigir Idol, the oldest known wooden sculpture in the world. The finest examples of traditional Soviet packaging inspired our stylistic choices.


Strategist: Pavel Putintsev
Copywriters: George Kornilov, Artem Epanchintsev
Design Direction: Vladislav Derevyannykh 
Art Direction & Design: Alexey Klimov
Design & Visualisation: Maxim Geychenko

7 Brothers Packaging