Strawberry Jam is a mini photo album that is heavily influenced by the creators' love for bright, colourful K-POP visuals. The 6 main visuals of this photo collection takes us through the process of an "idol" making strawberry jam - from the picking of fresh fruits to the plating of the finished product.
The cover (left) and the first visual (right) to
showcase freshly picked strawberries.
An additional 10 part mini-series of portraits (above) was
posted on Instagram Story.
While the most exciting part of making something is usually the final product, it is also important that we appreciate the process. The visuals above showcases 2 vital preparation steps in the jam making process - choosing jam jars and cutting up the strawberries.
The final step? Spread a generous helping of jam on a slice of toast, top with fresh strawberries, and enjoy!
Objective
To create a K-POP - inspired photo series
Published
On the creators' social media platform on Instagram
Credit
Concept: Josslin Yeo & Natasha Lim
Copy: Natasha Lim
Photographer: Josslin Yeo
Photo Assist: Bell Chew Shu Hui
Studio: AndWhyte
Studio: AndWhyte
