Fixe Climbing approached us to create a video for their new anchor points,
featuring new technologies that make this product one of the kind in the climbing business. Resistance, lightness and reliability through 5 new features.
Their first idea was to create a rather corporate video focused on selling on B2B,
but I convinced them to go for a moodier look that could sell also as B2C.
This was the final result:
Process:
Re-topology of the CAD model provided by FIXE.
Baking all the insets as displacement maps in substance painter.
Story Board:
Credits:
Client
-Fixe Climbing Gear
Art Direction & CGI
-Diego Cavallaro
Audio Design
-Mauro Cavallaro
Thanks!