Fixe Climbing approached us to create a video for their new anchor points,
featuring new technologies that make this product one of the kind in the climbing business. Resistance, lightness and reliability through 5 new features.
 
Their first idea was to create a rather corporate video focused on selling on B2B, 
but I convinced them to go for a moodier look that could sell also as B2C.
 
This was the final result:
 
 
Process:
Re-topology of the CAD model provided by FIXE.
Baking all the insets as displacement maps in substance painter.
Story Board:
Credits:

Client
-Fixe Climbing Gear

Art Direction & CGI
-Diego Cavallaro

Audio Design
-Mauro Cavallaro
Thanks!
Fixe Climbing
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402
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Published:

Fixe Climbing

3D Product animation, featuring the new technologies of Fixe's climbing anchor points
63
402
0
Published: