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    Project for Graphics and Merchandising
Jack and the Beanstalk
Starting on the story “Jack and the Beanstalk”, studies were conducted that would allow the transition into a different media set, the visual and conceptual universe that emanates from the text, adapting it and rewriting it. Morally analysing the story it was found that every action of the main character are wrong, which makes less suitable for children who are still finding their moral bases. The concept for this project is based on the idea of a “law-offender” Jack, from a dysfunctional family, whom will answer to their actions. The representation of these characters turns into a dark humour and the whole project was aimed for young adults.