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    The workshop theme is, “NAME THE TREE.” This project focuses on the trees that grow in towns where people live. Though we may not take much notic… Read More
    The workshop theme is, “NAME THE TREE.” This project focuses on the trees that grow in towns where people live. Though we may not take much notice, when spring comes, leaves start sprouting on trees and we have trees to thank for letting us know that a new season has arrived through this shower of new colors.The purpose of this project is to create new value with the people of the world including myself, by heightening our awareness of these often overlooked trees and applying roles to natural objects around us. Furthermore, just as the world is diverse because there are no two geographical locations that are exactly alike, I believe we can discover the characteristics and identity of that land by gathering information and getting to know the trees that we often take for granted.Students will research a single “tree” in their town, learn about the history and background of that tree and name the tree. The assignment is to produce contents that will trigger the interest of the global audience regarding that tree, make them want to visit that tree and ultimately inspire them. Read Less
    Published:
Name the Tree Keynote Lecture by Prof. Dai Fujiwara 
(former Creative Director of Issey Miyake)

The workshop theme is, “NAME THE TREE”. This project focuses on the trees that grow in towns where people live. Though we may not take much notice, when spring comes, leaves start sprouting on trees and we have trees to thank for letting us know that a new season has arrived through this shower of new colors. The purpose of this project is to create new value with the people of the world including myself, by heightening our awareness of these often overlooked trees and applying roles to natural objects around us. 

Furthermore, just as the world is diverse because there are no two geographical locations that are exactly alike, I believe we can discover the characteristics and identity of that land by gathering information and getting to know the trees that we often take for granted. Students will research a single “tree” in their town, learn about the history and background of that tree and name the tree. The assignment is to produce contents that will trigger the interest of the global audience regarding that tree, make them want to visit that tree and ultimately inspire them.

Client College of Design, USC
Design Ting-An Ho

Organizer Dai Fujiwara
Project Management Geena Chen, Shan Shan Kuo

Year 2013

 
designed by tinganho.info