NGX Interactive designed the interactive technology component of a BC Hydro Power Smart event. Event goals included increasing awareness of the PowerSmart message, engagement with visitors in the stunt, and education of the public about the PowerSmart initiative. Working closely with the PowerSmart team and Smak, we developed a solution that delivered the PowerSmart message to users in a fun, effective and relevant manner.
The marketing stunt featured 2 "condo cubes" set up in TD Square to showcase an energy efficient living environment versus a non-energy efficient environment. TV screens that faced outwards displayed power usage, live feeds of tweets from within the cubes, and impact messages about their power savings. An interactive educational touch-screen allowed visitors to convert appliances to Energy Star to see how much energy they would save, learn about Power Smart habits, and be inspired to change their habits.
My role was Creative Direction, Art Direction, UI and Interaction design, Animation, print production for all vinyl.
