Isabel Gonzalez's profile

Tazo Tea Box Redesign

This project goal was to redesign a series of tea boxes for Tazo that will all compliment one another. The series of tea boxes I chose goes with Tazos brand description of having vibrant and energetic blends. The 3 flavors I chose, Wild Apple, Raspberry Passion, and Orange Hibiscus, are all caffeinated for energy and use bright colors to go with the radiance of their website. 
The process began with research of the company and competitor companies.
Then I created moodboards for possible flavors.
This is the final design. The stripes were put in for the background design and the font chosen was Penolope Anne which is used to match the long thin stripes design. Alignment and font styles were fixed along the way so everything could flow nicely and the series could tie together. All boxes have the same structure with the background, stripes, and font all changing colors to suit each flavor.
Tazo Tea Box Redesign
Published:

Tazo Tea Box Redesign

Published: