When I am looking for a moment of calm and want to get away from the bustle of the world, I always turn to nature. The best way to find some peace is to get outside. Whether it be going for a walk or sitting on a bench deep in thought, as long as I’m doing something outside, I can find a place of serenity.

My concept for my ad campaign is “Find your peace.” I’ve always been a fan of puns, and through my research of advertising, I’ve found that humor is effective and memorable. While trying to fall asleep the other night, I envisioned a single page ad with a large photo of a featured St. Paul park. Right where the focal point would be, there would be a missing “puzzle” piece, so the viewer can’t see the finished photo/scene.The ad would say “Find your peace,” which would also be a play on words encouraging the viewer to go to the park and finish the “puzzle” (scene) for themselves.