Mascot character and branded video for Global White
The task was to develop a mascot character and branded video for Global White (manufacturer in teeth whitening). Young, confident, attractive girl who loves to try the brand new cosmetics.
Concepts
The first sketches of the character were like this. We experimented with body shapes and proportions. But later we decided to go to less stylized and more classic forms.
In the end we settled on a pretty character with big eyes, feminine shapes and more realistic proportions.
We also did some hair color tests and found the "Wheat Blond" shade to work best.
Illustrations
