Terry's Berries Blueberry Lemonade
SPARKLING VODKA
The brief for this new drink was simple; it has to be pink.
Terry's Berries came as an idea from a resident blueberry farmer and chef operating a bright pink food truck in Prince Edward Island, Canada. A one-of-a-kind colour scheme and catchy name made Terry's Berries food truck a local attraction selling incredible lobster rolls, fast snacks and healthy smoothies.
With the success of the food truck and also owning and operating another successful restaurant (Wheelhouse), Terry wanted to develop a drink using his own locally grown, wild blueberries from his farm. We got started on the branding with a very short deadline and the inability to any tastings or be a part of the liquid development.
The final product is something that stands out on store shelves among the sea of white-washed sparkling drinks. We made something ownable and unique with a fun personality and name that makes people smile.
And the biggest accomplishment with the brand is that the brief
was met in it's entirety; it's very, very pink.
