Motil Collection with Nau
Performance meets sustainability. 3 functional tools from recycled polyester.
designed & developed 2007-2008 // released 2008 - present
During my second year at Nau I joined forces with soft-goods veteran Geoff Rittmeyer to tackle design and development of two bag lines and a related line of price-point accessories. The Motil Collection blurs the line between functional outdoor performance and understated urbane styling. With the exception of the sparingly appointed recycled aluminum hardware and polyester monomesh front pockets, every ounce of material in these bags, from the coated waterproof 500D herringbone shell, to the taffeta lining, to the webbing straps, are made from recycled polyester, much of it post-consumer. These bags are just as recyclable as the plastic bottles they came from. 

For this project I: executed and presented user and market research, helped define line-level goals and create price-point goals, participated in early conceptual conversations and brainstorming sessions, executed conceptual sketches, and executed multiple rounds of refined drawings and spec work for development. In addition, I led design and development of the aluminum hardware collection utilized throughout the Nau accessory line.
Motil Pack
Photo © Nau
Inspiration Board
Motil Commuter
 
Photo © Nau
Inspiration Board
Motil Ped
Motil Collection with Nau
42
1,941
1
Published:

Motil Collection with Nau

The Motil Collection blurs the line between functional outdoor performance and understated urbane styling.
42
1,941
1
Published: