Life isn’t static, and that means your laptop shouldn’t be either.
Whether you’re stretched out on the couch, draped over the carpeted floor, or situated in whichever way you see fit, HP’s x360 laptop gives you that freedom to move. When it came to showcasing HP’s x360 and its unique 360° hinge, we worked to create a spot that was as fluid and fun as the laptop itself.
While this spot brought us through a variety of sets, it was incredibly focused on the individuals who use the x360. We cultivated a cast of individuals who embodied the candor and ease of HP’s product; from close friends typing away to an inseparable couple deep in their computer daze, the spot comes together thanks to the dynamic and
diverse people within each frame.
The Film
Take a sneak peek behind the scenes of the shoot, below!
Client: Hp Middle East
Marketing Manager (Middle East & East Africa):
Soukania El Idrissi
Agency: Impact Proximity
Business Unit Director: Colin Talbot
Account Director: Aditi Sharma
Project Director: Puja Satikunvar
Creative Team (Concept, Art, Copy):
Shahryar Bin Mukhtar & Priyaa Naidoo
Agency: Impact BBDO
TV Producer: Rawad Keyrouz
Production House: Frame Nation Films
Director: Hadi Syriani
Executive Producer: Rudy Francis
Line Producer: Hala Nasrallah
Production Assistant: Joe Ghawi
Assistant Director: Dzovig Tonikian
Art Director: Maia El Khoury
Wardrobe Stylist: Windy Ishak
Casting Director: Aya Bizri
