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ALEX SHERA - FIRE
For his first song Fire, Alex Shera asked me to make a lyrics video to illustrate the vibe from his work. The concept was to make a surreal world inspired from classic american roads. The opening titles are integrated as typefaces inspired from the american road billboards.

Art direction & 3D by Hugo Richel
Music by Alex Shera
ALEX SHERA - FIRE
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Hugo Richel