Meet Я (read it as [ja]).
Я is so many-sided.
In the Ukrainian language, Я is the last letter in the alphabet. It is both a letter and a whole part of speech, which means I or me in English. If you turn it over, Я will become an English R.
And Я is also a superhero.
We at AND ACTION created it for the Ukrainian Leadership Academy. It's a school for graduates, who dare not go to university right away but choose the other way to find themselves.
Я became the main character for key visuals and animation.
We created Я to show: everyone has so many sides. And each of us has its superpower, as well as Я has its own. Our skills are what make us superheroes. For example, the ability to listen, give useful advice, think critically, or be confident.
The Ukrainian Leadership Academy helps find its strengths.
Video agency: AND ACTION
Art dir: Ivan Ishchenko
Key visual: Olena Konoval
Illustrations and animation: Marina Veremeienko
Creative copywriter: Mariana Fedyna
Sound design: Taras Muchychka
Project manager: Khrystyna Boyko
