ecoe
ecoe is born to reshape real estate by the all-in-one technology platform and brings out the true values from your property that you deserve. They constantly collect, inspect and evaluate to empower you with unparalleled data and to connect you with the right professionals.

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Client: Ecoe Group 
Branding Agency: Bratus
Creative Director/Designer: Jimmi Tuan 
Senior Designer: Si Tran, Nguyen X. Hoang, Trang Pham, Alex Dang
Motion Designer: Si Tran
Account Director: Quyen Tran
Project Manager: Hien Nguyen

Scope
Brand Audit
Brand Strategy
Brand Messaging
Brand Identity
Print Materials 
Motion Graphics 
Brand Website 
Brand Guidelines 




Approach

We helped define the vision and to shape their positioning strategy to express a forward-looking platform with creativity and technology at its heart. We began by helping ecoe to define its brand purpose: ‘One touch to home" it's the purpose driving ecoe to become your destination - the destination of investors, agents, buyers, sellers, and renters.

Outcome

At the heart of the brand identity is a dynamic logo. We underscored the letter mark “e” by an abstract geometric symbol of the lock that represents the smart search tool - to help find the place people want to live; the technology - to address the real estate market’s challenges. Moreover, it is an information filtering system to collects, inspects and evaluates data for users.

We designed a flexible identity representing the evolution of technology and translated brand values into geometric patterns. Within each symbol is subtle meaning and connotation of search, connection, technology, resource, definition. The transformation is our approach to the “One touch to home” concept.

Central to our design system, we created a collection of visually searching shapes that performs the diversity of roles and disciplines in ecoe platform. Collectively, they represent agents, brokers, users, and markets that work as one to redefine real estate in the customer's favor.

Besides that ecoe Identity was further reinforced through the use of warm, positive, optimistic, and human-interest imagery. 



Indoor and outdoor living space 


ecoe logotype has bold and classic type proportions and is derived from a modern geometric font. It feels contemporary yet timeless by giving thorough attention to each custom detail. 

ecoe Branding
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