Art Direction and creation of the visual identity of Pérola Negra Club — Porto
Identity — Web — Interactive
Project created from scratch in 2018 in collaboration with Óscar Maia. Project thought and designed from programming, image and even the concept of what would become Pérola Negra Club - different among many of the other projects we did because in this project it was possible to create and develop programmatic and strategic direction of the club.
The logo is based on an eye. The spectator is an integral part of the show seeing the show. The eye has the central circle that brings us to the idea of a pearl (Pérola in Portuguese) . Everything else was designed with a simple and firm typographic base, adaptable to all artists who would play there.
The image of Pérola Negra had a negative connotation to the general public due to its past as an integral part of the sex and prostitution industry in the history of the city of Porto.
We wanted - without neglecting the history of the space - to keep the same name, but to completely modify the perceived perception of Pérola Negra through a conscious and strategic change in the programmatic, cultural and imaginary direction.
The growth of this brand is visible and recognized by the general public and the press. Currently considered as a reference space for culture and entertainment in Porto, it has been the usual stage for various performances of national and international origin, for example: Actress (UK), Molly Birch (USA), Jessy Lanza (CAN), Joe Goddard / Hot Chip (UK), Moullinex, Dealema, África Negra.
