The magic of Walt Disney Imagineering continues to fascinate me; and when I set out to design a shirt logo for my family trip to Disney World earlier this year, I did so with an eye single to the quality that Disney attractions and branding have become synonymous with. As an avid documentarian of the theme park's Hidden Mickeys phenomena, I decided early on that this would be the theme of my design. The logo had to meet three criteria:
1. It would have to incorporate a Hidden Mickey within the logo itself. Not just two ears on the dot of an "i".
2. When placed on a shirt, it would have to be noticeable, and likeable to the extent that my family members
would want to wear the shirt long after the vacation had ended.
would want to wear the shirt long after the vacation had ended.
3. The logo had to be so original that people would automatically believe only the Disney Company could
have imagined it.
have imagined it.
With these requirements in place, I quickly set forth to apply my skills in a way that an Imagineer designer might do so. Soon thereafter my family and I were donning our new Hidden Mickey Society shirts at Disney World in Florida. The design was extremely well received by both cast members and fans alike, and has spawned a new fan club, dedicated to the ever elusive Hidden Mickey.
