Branding · 2020 Alexis Avelar Student project Universidad Tecmilenio
·
·
·
·
The client
—
—
After years of sharing recipes and facts about French culinary culture, Valentina Fitzgerald decided to take her hobby to the next level, using the first word she learned in French as her brand name. Goûté. She wanted to make a connection with France and his hometown London, UK.
The objective
—
—
Create a strong and flexible brand identity for all media through the keywords already established by the Brief, such as: Clean, Elegance, Modernity, Quality and sustainability at the branding assets and occasional packaging for the merchandising.
·
·
·
Slide to see the process
.
.
.
.
.
