The project focused in digital transformation and human-centered & Service design research.

The issue: It is not easy to buy or sell a property in Israel. It involve many personas and   a lot of bureaucracy. The Digital Israel Initiative asks us to find what are the pain points, describe the user journey and suggest a digital solution to simplify the end-user’s buying and selling properties process in Israel.

The project was part of Tasc Consulting firm that accompanied Israel's national digital bureau in formulating a one-stop-shop property ID to improve decision-making processes.