Description:  HP's Microcenter/Staples NFC (Near Field Communication) Pilot was created to see the engagement rates of shoppers with NFC enabled phones opposed to QR Codes in the retail environment.  NFC is the newest and easiest way to engage with mobile content by simply bringing your phone within a close enough proximity for it to be served to the mobile device.

 

I have assisted in project management from start to finish on this entire pilot.  Currently, I develop a weekly metric report on the engagement rates for each of the 6 SKU's that are being tested at Staples and Microcenter.

 

There are currently 8 Staples stores and 10 Microcenter locations piloting the NFC Fact Tag Extender.

 

Below is an example of the creative placed inside the fact tag channel underneath the product and next to the fact tag which presents product information to the shopper.  When the shopper scans the QR Code or taps the NFC Tag, a HP Product Page will be served giving the shopper access to exclusive videos, reviews and additional product information for that SKU.