The puzzle game of Neiwan tourism map ｜新竹內灣線鐵路解謎遊戲地圖

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新竹縣內灣鐵道支線自1951年開通以來，旅遊人數曾高達664萬人次，無疑是當時新竹縣最佳旅遊的熱門景點；時至今日，新竹縣內灣支線除人口的逐漸流失也因新冠肺炎疫情的關係，造成經濟與旅遊上的損害愈趨嚴重，故九讚頭文化協會委託三分之一設計工作室設計出專門推廣內灣支線的旅遊地圖及解謎遊戲。

After Neiwan Branch Line completed in 1951, it has racked up more than 6.64 million rides. It was no doubt the best tourist attraction in Hsinchu County. Taking the hit by the COVID-19 pandemic, the Neiwan Line, nowadays, has less people, thus enduring the huge loss of economy and travel industry. The Jiuzantou Cultural Association, therefore, consigned One Third Design to develop the Neiwan Branch Line map and puzzle game.

The puzzle game of Neiwan tourism map

Tourism map of Hsinchu County, Taiwan

為提升民眾對新竹縣內灣旅遊的意願，在宣傳的方式上讓地圖廣泛的出現在各個車站點，讓民眾免費索取地圖，增加民眾對內彎旅遊好奇心的提升，從而讓民眾主動關注最新的新竹縣內灣旅遊動態，免費地圖順利的產生關注後，推行新竹縣內灣解謎遊戲地圖中再以行銷方式，配合飯店以及獨立書店共同合作，推行主題住宿套組以及實體店面通路共同販售。

To attract more tourists to Neiwan, the promotion plan distributes free maps in different train station, thus successfully increasing curiosity in Neiwan traveling. Furthermore, more people care about the latest Neiwan traveling information. After these free maps have caught people’s attention, we shall promote traveling to Hsinchu County Neiwan to solve the puzzles on the map. Then, through sales methods, with collaborations with hotels and individual bookstores, we shall bring forth themed hotel and physical store tour packages.

2020年9月至10月底發放的4,000份前導宣傳地圖全數索取完畢，並再版2,000份印刷；2021年1月推行2,000份新竹縣內灣鐵路解謎地圖，截至5月已銷售100%；交通部觀光局統計旅遊人次從2020年9月至2021年2月較去年成長28.7%。

The 4,000 copies of map distributed from September to the end of October in 2020 were completely handed out, thus 2,000 more copies were reprinted. Of the 2,000 reprinted copies of the map which went on sale in May, 100% of them have been sold by March 2021. The tourism statistics, by the Tourism Bureau, Ministry of Transportation, indicates that the number of tourists from September 2020 to February 2021 has increased by 28.7%

2020年全球飽受新冠病毒疫情影響，導致經濟嚴重受到損害，台灣在此次疫情中處理迅速，並很快得到控制，國內為振興旅遊業，各方企業想盡各種辦法提升觀光經濟，為此新竹縣九讚頭文化協會委託三分之一設計有限公司，以新竹縣內灣旅遊推廣為由，設計出新竹縣內灣鐵路解謎地圖，從前導讓民眾免費索取的地圖再到吸引各方網路媒體的報導曝光後，在嚴重的疫情之下，此次推廣的旅遊方案在疫情之下也有不錯的佳績。

In 2020, the impact of the COVID-19 pandemic has caused severe loss to global economy. Taiwan has taken efficient procedures of virus control. To improve the domestic travel industry, many companies have dedicated themselves to revitalizing the tourism economy. The Jiuzantou Cultural Association, which wanted to promote the tourism economy in Hsinchu County, consigned One Third Design to develop the puzzle game of Neiwan tourism map. Even in the severe epidemic situation, the free maps and online media coverage have made a wonderful achievement of this tourism plan.

為使民眾重新認識新竹縣內灣鐵道支線，在設計的過程中，擷取新竹縣內灣區域的景物特色，創造了4種擬人化角色，讓在旅遊的途中，讓擬人化的角色帶領著我們一請探索新竹縣內灣鐵道支線，在文字設計中，靈感取自鐵道的透視角度，透過透視的框架設計出上窄下款的字體造型，而民眾的反饋得知小朋友覺得很像機器人在變形（笑）；新竹內灣解謎遊戲地圖的封面設計靈感，取自尋找的手勢（OK的手勢），而新竹內灣的設計字體從手勢的圓圈中穿插出來，也象徵著火車從山洞中行駛出來的設計概念，最後解謎遊戲的謎題有11道謎底，如果解開全部謎底後，會隨機獲得4款徽章的其中1款。

In order to reintroduce Neiwan Branch Line to the public, we created 4 figures based on the natural characteristics of Neiwan area, Hsinchu County, during the design process. While traveling, tourists can know better Neiwan Branch Line, Hsinchu County by the guidance provided by these 4 figures. As for the typeface design, our design idea was inspired from the transparent perspective of the railway. According to the feedbacks from children, the trapezoid shape of the typeface looks like a robot is transforming (smiling). The design idea of the cover of the puzzle game of Neiwan tourism map came from the hand gesture which looks like searching (hand gesture of OK). The typeface of Hsinchu Neiwan laying out from the circled hand gesture is symbolic design idea of dynamic movements of a train through a train hole. Lastly, there are 11 puzzles in the game. If you solve the entire puzzles, you can have any one of the four badges.

新竹縣內灣支線旅遊此次專案與以往同類方案不同的是，首次透過旅遊的途中，以解謎遊戲的方式深度推廣新竹縣內灣支線中的文化，讓以往來過的民眾有更多不一樣的體驗。

Unlike the similar tourism marketing plans, this design project markets the culture of Neiwan Branch Line by making tourists solve interesting puzzles, which creates a unique tourist experience.