Breanna Kerr's profile

Restaurant Identity Project

King of Clubs was created to solve the problem of boredom and stress during COVID-19! My team created a picnic delivery service as a solution to get families out of the house and resolve the struggle of figuring out what to cook or eat. To learn more about how we composed and branded our projects, checkout our Case Study on Medium:
My team has chosen to produce the following for the company: A digital menu, an app, packaging, and other assets including a business card, poster, and cargo bike. 
My digital menu, located in the King of Clubs App, contains pre-sets of picnic baskets or the option to BYOB - Build Your Own Basket! After ordering, baskets are delivered directly to the customer based off of GPS tracking and no address is required. On the app, customers and delivers can track and contact each other. 
In addition to the app, we also have a web page for our online presence. This landing page mainly contains information about the services our company offers. The web page will redirect the customer to order within the app!
I have created a packaging set-up to match the identity of the brand and to create a realistic scene of a picnic at the park!
My business card and poster are branding and advertising elements for my company, and the cargo bike and hat are assets for our bikers and for the customer to identify employees.
Restaurant Identity Project
Published:

Restaurant Identity Project

Published: