Honoring A Decade Of Elevating Architecture
University of Houston // Gerald D. Hines College of Architecture: Tenth Anniversary Event // Program
 
CHALLENGE //
The University of Houston’s Gerald D. Hines College of Architecture has inspired and instructed a number of leaders in the field. So when its main fundraiser, the Blueprint Ball, turned 10 Origin needed to give the event just the right style and structure.
 
ACTION //
Origin gave the 10th Anniversary Blueprint Ball a 10 Stories theme highlighting 10 stories of how the event helped the college and skyline take shape over time. The campaign included super-groovy handmade print mailers, an email promotion campaign, the event program, signage, a custom-built vanity website and even a sexy motion graphics video commemorating a decade of bringing in big bucks for big buildings. It sold out almost immediately, and served as a fitting commemoration to the legacy of this event that generated hundreds of thousands of dollars for facilities, faculties, programs and scholarships.

CLIENT / Gerald D. Hines College of Architecture Alumni Association
AGENCY / Origin
CREATIVE DIRECTOR / Jim Mousner
DESIGNER / Michelle Coffey
DEVELOPMENT / Carlos Afanador
VIDEO ADAPTATION / Dorothea Yantosca
Honoring A Decade Of Elevating Architecture
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1468
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Published:

Honoring A Decade Of Elevating Architecture

CHALLENGE // The University of Houston’s Gerald D. Hines College of Architecture has inspired and instructed a number of leaders in the field. So Read more
15
1468
0
Published:
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Attribution, Non-commercial

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