The Beauty of Utility: Form Meets Function
Temple-Inland Corrugated Packaging // Capabilities Brochure // Print
 
CHALLENGE //
On the one hand, you’re marketing specialized, recyclable packaging to nearly every industry in existence. On the other hand, you’re selling cardboard boxes. How do you create a capabilities brochure for a seemingly ubiquitous product that appeals to multiple industries producing limitless goods?
 
ACTION //
“A Form for Every Function” celebrates the process and partnership that results in containers perfectly suited to their contents. Foldout panels expand the numbers of products showcased in the brochure, and quick copy says just enough to keep the conversation going. Brochure graphics visually reinforce the messaging that Temple-Inland products don’t simply get products to market—they actively market from the floor or shelf as well.

CLIENT / Temple-Inland Corrugated Packaging
AGENCY / Origin
CREATIVE DIRECTOR / Jim Mousner
DESIGN DIRECTOR / Denise Madera
DESIGNER / Michelle Coffey
COPYWRITER / Aimee Borders
PHOTOGRAPHER / Barry Fantich
The Beauty of Utility: Form Meets Function
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1437
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Published:

The Beauty of Utility: Form Meets Function

CHALLENGE // On the one hand, you’re marketing specialized, recyclable packaging to nearly every industry in existence. On the other hand, you’re Read More
18
1437
0
Published: