Stardust Rose Cider
Stardust Rosé Cider is a Space Age inspired cider that appeals to Millennials aged 24-38.
The story behind the packaging was harnessing the optimism and hope that North Americans felt during the Space Age and eventually the Atomic Age of the late 1950’s and 1960’s. In 1957, Sputnik was launched by Russia evoking astonishment and fear. This terror was eventually replaced by a drive for everything space related, and so the Space Age was born. It was a time when mankind’s faith in technology superseded God.
The name Stardust was chosen to play on the duality of cosmic space particles and
the feeling of dreamlike serenity and reckless optimism. One of the key demographic findings was Millennials need for relaxation and simple pleasures. A drink that hearkened
back to an idyllic period of economic growth and carefree idealism is just what they need.
the feeling of dreamlike serenity and reckless optimism. One of the key demographic findings was Millennials need for relaxation and simple pleasures. A drink that hearkened
back to an idyllic period of economic growth and carefree idealism is just what they need.
We're facing unpredictable times, and its moments like these where a brief moment of respite is welcomed gladly. Stardust Rose Cider is here for you!
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