Napoleon Bonaparte. Known for his typical pose, battles, victories, superstition, luck and – more recently – Napoleon Games. How do you set yourself apart from the competition as a casino, or on a smaller scale, as an arcade? It was not a wild guess, but rather a calculated analysis that we offered the people of Napoleon Games. Their first renewed arcade concept opened as a pilot in Antwerp and this is the result.
Walk into seven different game halls and one thing will stand out: nothing stands out. All arcades look exactly the same. This is largely due to the amount of rules that the state enforces for opening an arcade. One of the biggest challenges we faced was creating a unique concept while playing by the rules of the law. Another big challenge was finding a balance between an esthetic room and something that suits the flickering – hurts our eyes to watch – machines.
We decided to base the interior design and branding on Napoleon Bonaparte. None of the competitors have a character like that. We built an entire world around our leading man Napoleon. For the design we started with the graphic aspect. We sort of dissected Napoleon and put him in a new graphic design.
The graphic aspect is important in this design. It is used all over the 3D design. You will recognize the elements in the lighting, the carpet, the chairs, the neon and the other graphic elements on the wall.
