BLOOD APP
keep track of your blood values and health events.
Always with you in your pocket.
ROLE
in charge of the overall app concept, UX research, ideation, feature set, information architecture, screen flow, lo-fi mockups, UX feedback and UX Testing for the MVP (available via iOS Testflight)
DURATION
low capacity side project for several months
TEAM
David Cedrych (altalogy) and myself
(with support of altalogy designer for final UI design mockups)
USER RESEARCH:
extensive user research conducted to learn and improve app design
> initial painpoint research:
- on-site interviews: with mostly cancer patients at hospital
- market research: existing apps (incl. UX testing)
- online survey (supported by Germany's largest cancer patient portal)
incl. quantitative & qualitative research questions
- identification of market size and groups > grouping and identifying personas
> deep dive and feature prioritization
- online survey (incl. screen-mockups)
> UX click dummy user tests
- in person shadowing sessions
- remote testing + interviews
> beta testing (remote & in-person)
- UX expert reviews (with actual user data & values)
- shadowing sessions
- open interviews
All feedback was recorded and documented along the user journey design as extremely valuable input for UX design & development.
