The new MASC brand needed an exciting, engaging, and creative campaign leading up to the unveiling. This series of posts were shared on the MASC Facebook page and Twitter page.
For a majority of the month of August, we posted these pictures hinting that something is coming.
When the MASC Facebook page reached 1,500 likes, we posted this special hint. We gained more than 150 likes for our page during the campaign.
These pictures were posted daily during the final week of the campaign leading up to the reveal. They signify that the "MASC system" has shut down, and is rebooting.
These teaser videos were posted during the final week of the campaign.
Finally, on the day of the reveal we posted this picture to show our followers when the reveal would take place.
