YSP is the largest open-air gallery in Europe, located in the 500 acre Bretton Estate in West Yorkshire
Working with the Yorkshire Sculpture Triangle marketing campaign, this project aims to communicate to current and potential visitors what YSP can offer them. This has been achieved by designing and building a sculptural model showing an exciting, visual representation of the park that communicates to visitors the attractions and features available to them there.
The sculptural model has a multifunctioning role, it’s designed to be placed in the visitor’s centre of the park, so audiences can interact with the model by controlling its movements and appreciate the 3D performance of the sculpture. The model has been captured in movement to create a short film, and also through a collection of photographs which can be used in YSP print advertisements. As well as aesthetically pleasing the audience with a well-designed sculpture, it aims to educate them on the parks attractions, entertain them with the interactive idea of the model and also communicate and sell the park to potential visitors.
Working with the Yorkshire Sculpture Triangle marketing campaign, this project aims to communicate to current and potential visitors what YSP can offer them. This has been achieved by designing and building a sculptural model showing an exciting, visual representation of the park that communicates to visitors the attractions and features available to them there.
The sculptural model has a multifunctioning role, it’s designed to be placed in the visitor’s centre of the park, so audiences can interact with the model by controlling its movements and appreciate the 3D performance of the sculpture. The model has been captured in movement to create a short film, and also through a collection of photographs which can be used in YSP print advertisements. As well as aesthetically pleasing the audience with a well-designed sculpture, it aims to educate them on the parks attractions, entertain them with the interactive idea of the model and also communicate and sell the park to potential visitors.
