Hosted in Atlanta at the brand new Mercedes-Benz Stadium, a yet to be completed venue brought a flurry of new challenges during planning + development. But with a clear vision from all stakeholders we were able to deliver another winning system. The look + décor was inspired by the iconic Atlanta music scene, and it's similarities to college football's biggest stage. The system featured glowing spotlight patterns, smoke illuminated players, and dimensionalized wordmarks using specific color tones of the CFP trophy bringing the trophy + 'bling' to life.
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Venues: Mercedes-Benz Stadium, 6 Hotels, Championship Tailgate (International Plaza), Hartsfield–Jackson Atlanta International Airport
All work presented as part of the team at Infinite Scale.
