Taco Bell Friendsgiving 2020

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Every year Taco Bell holds a Friendsgiving party for their social influencer marketing team. This year they had to do it differently because of the pandemic and instead came up with a meal kit box with a bunch of branded goodies. I was commissioned by Cyrano Rox Experiential Design Agency in Los Angeles to illustrate items for the meal kit box. The whole kit was to have a textural modern retro look. My illustrations worked to bring it all together and make it extra special for the participants who cooked the meals themselves and celebrated at home. Thank you to Ada Chan for her brilliant art direction.

Here are some sketches of the process. I present thumbnails, get comments back from the art director, create a linear sketch and then go to final colour upon approval.