Formula one driver Nico Rosberg and Chinese actress Fan Bingbing star in this fully integrated Mercedes-Benz SLK-Class campaign for the China market.

Campaign Credits

Client: Mercedes-Benz China

Agency: BBDO Beijing

Creative Director: Tim Evill and Matt Phillips

Strategy: Tim Evill

Director: Anthony Hoffmann

Producer: Tommy Turtle

Production company: Radical Media

Photography: Rene Staud Studio

Double cover 12 page insert tipped in to Esquire, GQ and more. Nico Rosberg represents the power, agility and dynamics, while Fan Bingbing represents the style, design and luxury of the SLK. The two meet in the middle of the brochure and the journey is complete.