Hair Cuttery, the largest privately owned and operated chain of full-service hair salons in the country, partnered with Talent Resources to help reintroduce the brand which had been acquired by new ownership after hundreds of salon closings due to COVID-19. The company tasked Talent Resources with strategically relaying their reopening message to guests and consumers across the country while reinforcing the chain’s number one priority, safety.

The Talent Resources PR team assisted the brand in an initial press release, followed by subsequent media alerts and content surrounding safety measures such as Hair Cuttery’s curbside cuts initiative. Talent Resources was also responsible for positioning the overall campaign around Hair Cuttery’s leadership in the hair and beauty industry. View More - https://www.talentresources.com/hair-cuttery-case-study