2010 CUFA is a NGO created from the union between youngsters from the favelas of Rio de Janeiro – mainly blacks – who sought space to express their attitudes, or simply questioning their will to live. The goal in this advertisement campaign (requested by the client) was to show everybody that the favelas has more to offer than most people think. The main title in the material says "meet the other side of the street". The model were photographed (by me) on "the other side of streets" doing street-style expressions (break dance, playing basketball and skateboarding). This activities are all encouraged by the NGO itself and were chosen to show CUFA's style. Read Less