National Signing Day is always an exciting time. The next new recruiting class signs their official documents with their collegiate teams. Branding this year's 2021 recruiting class, we chose the branded hashtag as HTownBound21. As for the logo itself, I wanted to touch on a few aspects of Houston Football. The #HTownBound21 is is a graffiti font with splatters of paint throughout. This is a nod to the city of Houston's art scene. There are numerous talented spray paint artists in the city with entire blocks in the city that are designated areas to show off their work. Next is a pretty self-explanatory piece, which is the city skyline big and bold in the center of the logo. In the lower portions of the logo you will notice two big red stripes. This is indicative of the uniforms that the Cougars wear on gamedays, which feature two stripes on both the shoulders and the pants. Next is behind the skyline, you will notice the stars in the sky. Houston has several commonly known nicknames, and one of them is Space City. With NASA just south of the city, I wanted to make sure a space theme was incorporated. Finally, the last piece is the star at the top of the logo. It blends in with the starry sky behind it, balances both the upper and lower portions of the graphic in weight and color, and is most notably the star found in the American Athletic Conference logo, which is the conference that Houston plays in. I was aiming for a balanced, symmetrical logo that would be easy to feature in graphics, video, and printed collateral. And with the design choices made along the way, it will prove to be a successful piece in branding this year's newest recruiting class for Houston Football.