Feeding the Craving for Authentic Stakeholder Relations
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    CHALLENGE // Craft a well-balanced visual/content combo, unifying operational messaging for Fuddruckers, Luby’s Cafeterias and Luby’s Culinary Se… Read More
    CHALLENGE // Craft a well-balanced visual/content combo, unifying operational messaging for Fuddruckers, Luby’s Cafeterias and Luby’s Culinary Services into an appealing annual report. ACTION // Origin dished up tasty food and restaurant photography complemented by visual depictions of brand promises. And just as honest, tasty food bridges Luby’s, Inc.’s diverse brand family, Origin crafted a single honest, authentic voice to communicate the year’s accomplishments. Read Less
    Published:
Luby's, Inc. // 2012 Annual Report // Print
 
CHALLENGE //
Craft a well-balanced visual/content combo, unifying operational messaging for Fuddruckers, Luby’s Cafeterias and Luby’s Culinary Services into an appealing annual report.
 
ACTION //
Origin dished up tasty food and restaurant photography complemented by visual depictions of brand promises. And just as honest, tasty food bridges Luby’s, Inc.’s diverse brand family, Origin crafted a single honest, authentic voice to communicate the year’s accomplishments.

CLIENT / Luby's, Inc.
AGENCY / Origin
CREATIVE DIRECTOR / Jim Mousner
DESIGNER / Michelle Coffey
PHOTOGRAPHY / Julie Soefer
COPY EDITING / Aimee Borders