SHIP - Virtual Dating App and Travel Platform
SHIP is an app which merges dating, travel, and authentic cuisine by helping you connect to new matches and plan "trips" to take at home right from your phone. SHIP allows people to discover new authentic cuisine in their area while also teaching people about different cultures and their history. It also helps users to find lifelong partners or friends. I created this idea with two other designers for a a class project. This is my design approach for this idea. You can read more about the concept and their designs in our case study.
My design approach was evident and easy to navigate while following a nautical theme through icons and colors. The icons’ style is very bold and has a particular character that you can see throughout the project. I wanted to make sure that the app contents were user friendly and had enough contrast to be legible for the target audience to read. The user should be able to navigate through the app quickly and understand how the app works. In my design process, I had a hard time creating a logo to represent the message and idea of Ship and working through the nautical elements that I wanted to express in the app while keeping the design’s contents straightforward.
Designer | Phillip Le
Art Directors | Abby Guido & Claudie Dube
Institution | Tyler School of Art and Architecture, Temple University