I was asked to come up with a new identity and packaging concept for microwave popcorn, targeted specifically to the teenage skateboarder subcult… Read More
I was asked to come up with a new identity and packaging concept for microwave popcorn, targeted specifically to the teenage skateboarder subculture. To capture the attention of this market and give them something to gravitate to, we took an aggressive juvenile approach using gritty imagery and type with a bold color palette. To fully appreciate the concept, we presented the final design as a 3D digital comp along with a true-to-scale physical prototype.
Target Market Audit
Creative Strategy
Product ID (Logo, Product Name, Color Palette)
Packaging Design
Illustration and Copy
3D Prototype
Counter Animation Read Less
