I was asked to come up with a new identity and packaging concept for microwave popcorn, targeted specifically to the teenage skateboarder subculture. To capture the attention of this market and give them something to gravitate to, we took an aggressive juvenile approach using gritty imagery and type with a bold color palette. To fully appreciate the concept, we presented the final design as a 3D digital comp along with a true-to-scale physical prototype. Target Market Audit Creative Strategy Product ID (Logo, Product Name, Color Palette) Packaging Design Illustration and Copy 3D Prototype Counter Animation Read Less