What is the project about?
October 20th is a Day Against Breast Cancer in Ukraine. This disease ranks first among women's oncological diseases. The project is designed to motivate women to undergo self-examination or a doctor's examination. The series of posters targets three age categories: teenage girls, women aged 20-45 and women aged 60-75.
Shape Search
In the process of finding the idea, I found an article in the esquire.ru magazine with pictures in which women depicted their breasts and left their funny comments. So I chose a minimalist solution for presenting information on posters.
Color search
The symbol of the fight against breast cancer is a pink ribbon, so I chose pink as a base color. The series is made in monochrome colors.
Posters should not cause the fear of examination, they should be fun to look at.
Posters should not cause the fear of examination, they should be fun to look at.
#яперевірилася (#IWasExamined)
The #яперевірилася (#IWasExamined) hashtag was created for easy communication and promotion of the idea of examination.
The main thing
Breasts can be of different sizes, shapes and even colors. But the most important thing is health!