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    Client: The journey of Universal Cables Industries Limited has been very proud, enthusiastic and fast paced. Starting as a manufacturer of Specia… Read More
    Client: The journey of Universal Cables Industries Limited has been very proud, enthusiastic and fast paced. Starting as a manufacturer of Specialty Cables, they have grown into one of the leading manufacturer of LV cables in a short span of time. Objective: Earlier, advertisers at Universal Cables were reluctant to invest in advertising. But in view of the heavy activities of the competitive brands in advertising and honouring the fact that if they keep compromising on advertising to save money; it’s like stopping the clock to save time, they asked our agency to produce advertisement strategy aiming at completely reviving their brand. Solution: A series of print ads was designed with revamped positioning value. We revolved around the fact that Universal Logos are the leading manufacturers of cables in Pakistan and their cables are way better in terms of security and durability. Have a look at few of them… Read Less
    Published:
Universal Cables
Few of the print ads with revamped positioning strategy
Client:
The journey of Universal CablesIndustries Limited has been very proud, enthusiastic and fast paced. Startingas a manufacturer of Specialty Cables, they have grown into one of the leadingmanufacturer of LVcables in a short span of time.
 
Objective:
Earlier, Universal Cables were reluctantto invest in advertising. But in view of the heavy activities of thecompetitive brands in advertising and honouring the fact that if they keep compromising on advertising to save money; it’s like stoppingthe clock to save time, they asked our agency to produce advertisementstrategy aiming at completely reviving their brand.
 
Solution:
A series of print ads was designed with revamped positioning value. We revolvedaround the fact that Universal Logos are the leading manufacturers of cables inPakistanand their cables are way better in terms of security and durability. Have a look at few of them