Flavián, C., Gurrea, R., & Orús, C. (2016). Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch. Journal of Consumer Behaviour, 15: 459– 476. doi: 10.1002/cb.1585.
Neslin, S.A., Jerath, K., Bodapati, A.V., Bradlow, E.T., Deighton, J., Gensler, S., Lee, L., Montaguti, E., Telang, R., Venkatesan, R., Verhoef, P., & Zhang, Z. (2014). The interrelationships between brand and channel choice. Marketing Letters, 25, 319-330. doi:https://doi.org/10.1007/s11002-014-9305-2
Rennie, A., Protheroe, J., Charron, C., & Breatnach, G. (2020). How people decide what to buy lies in the “messy middle” of the purchase journey. Retrieved November 28, 2020 from https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
Xi, G., Zhen, F., Cao, X., & Xu, F. (2020). The interaction between e-shopping and store shopping: Empirical evidence from Nanjing, China. Transportation Letters, 12(3), 157- 165. doi: 10.1080/19427867.2018.1546797