Yada Wisatekaew
UX/UI designer & researcher
© Yada Wisatekaew. All rights reserved.
I'm available for projects.
If you want to see more projects,
you can visit my website.
you can visit my website.
Reference
Flavián, C., Gurrea, R., & Orús, C. (2016). Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch. Journal of Consumer Behaviour, 15: 459– 476. doi: 10.1002/cb.1585.
Neslin, S.A., Jerath, K., Bodapati, A.V., Bradlow, E.T., Deighton, J., Gensler, S., Lee, L., Montaguti, E., Telang, R., Venkatesan, R., Verhoef, P., & Zhang, Z. (2014). The interrelationships between brand and channel choice. Marketing Letters, 25, 319-330. doi:https://doi.org/10.1007/s11002-014-9305-2
Rennie, A., Protheroe, J., Charron, C., & Breatnach, G. (2020). How people decide what to buy lies in the “messy middle” of the purchase journey. Retrieved November 28, 2020 from https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
Xi, G., Zhen, F., Cao, X., & Xu, F. (2020). The interaction between e-shopping and store shopping: Empirical evidence from Nanjing, China. Transportation Letters, 12(3), 157- 165. doi: 10.1080/19427867.2018.1546797