Strong & Well is a new fitness/wellness podcast aimed towards females who strive to feel strong, healthy and whole both physically and mentally. Our client's podcast features a mix of interviews, advice and conversations around the topics of healthy eating, fitness routines, personal development etc.
MOODBOARD
We were heavily inspired by the gradient vibes and we felt that it was perfect for this brand as it fit the idea of "wholeness".
Breakdown of our design process:
🎨 Colour - Something that's soothing to the eyes; We want the audience to feel calm and ready to wind down and relax when they see our posts and/or listen to our client's podcasts.
✒️ Font - Something simple yet sophisticated, ensuring that it's easy for the audience to read.
🖼 Logo & it's variations - Using just letters to avoid overcrowding.
Branding Guide
Aligning all their brand elements and mashing them into the brand's design and marketing guidebook.
Social Media Mockups
As the client is only providing free podcast as their services — we made a mock-up of their podcast on Spotify!
Social Media Graphics
We were also tasked to create social media graphic templated for clients to promote their page and podcast on Social Media. We focused on creating assets on Instagram and Facebook as most of their target audience (Females between 30 – 40 years old) is situated at.
