The American Transplant Congress (ATC) 2020 annual meeting uses custom, abstract artwork inspired by the front facade of the event venue: the Pennsylvania Convention Center in Philadelphia, PA. The color formations within the illustration mimic the USA flag and subtly highlight Philadelphia’s paramountcy in our country’s founding. Featuring architectural elements of the venue throughout the meeting’s promotional materials aims to create feelings of familiarity amongst the attendees once they arrive on-site*. The high-contrast, colorful, dynamic design mirrors the ever-advancing field of transplantation by visually representing the field’s movement and motion.
This piece is destined to live in a clean, digital space. With user-friendly elements at the forefront of the experience, the categorized tabs along the side of each page (see the iPad mockup for reference) are clickable to optimize content navigation. The tabs are functional and accessible throughout the document.
This prospectus earned Silver in the Exhibitor Sales Kit category at the Association Trends™ 2019 TRENDY Awards, a contest that seeks to honor the best in association and nonprofit marketing and communications.
Key event artwork by Jenelle Kleiman.
*The event materials were designed pre-COVID-19. ATC's 2020 annual meeting ultimately was a virtual event.
Sample spread: Introduction and statistics. Statistics page by Jenelle Kleiman.
Sample spread: Meeting demographics of attendees
Sample spread: Text-heavy pages
