Hi  👋🏼

The challenge proposed was focused on two aspects: improving the customer lifetime value of tourists visiting Cálem cellars and improving the brand’s presence on digital channels. One of the most important objectives inherent to the proposed challenge was to lead tourists to the e-commerce of the Cálem brand, the Uva Wine Shop, and how to get tourists to feel the need to consume the Cálem product when they return to their hometown.
We developed a platform where the tourist selects his interests and is introduced to an available buddy to introduce him to the city. On the platform, it is also possible to know the Cálem brand as well as access the Wine Shop.
My role in this project was all the UX / UI development of the application, taking into account the briefing, defined marketing strategy, brand, user, financing, and time needs.