CAFÉ ZAPATISTA
2014
As part of my bachelor's degree, this fictitious CI was created for a fictitious mexican coffee cooperative. By buying this coffee, the consumer supports a Zapatista cooperative and can make a political commitment by hanging up the posters which are wrapped around the vacuum-packaging.
The figures wear the typical face masks of the Zapatista movement. The sentences on the posters are original slogans of the Ejército Zapatista de Liberación Nacional (EZLN). The slogans on the stickers refere to these.
