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The reasons for modifying the logotype were to create more refined lettering and make the type more personable. The custom type has a bit more volatility between the smooth and crisp cornering - making the logotype more actionable. Also, there is more variation among the stroke width for added visual interest. The changes are subtle, but I believe the overall of effect of the modified logotype compared to its predicessor is much more powerful and authoritative while still remaining open and friendly.
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