Ozz is the initiative of a Baker man who likes to make complex and beauty desserts. I designed a clean, simple and elegant visual system where the main attention falls in the food. The illustrations show the recipe´s main ingredients mixing a realistic style for the seeds and fruits whit a fantastic interpretation of the branches and leaves that surround them. This idea was born starting from the slogan “magic moments” that the client gave to me.
Art direction, illustration, feed composition and text style were the elements of focus in this project that functions only by delivery.
