Role - Branding, UX, UI
Year - 2019
Year - 2019
Client - Peasy.ai
Peasy is a performance digital marketing platform which solves some of the major problems faced by small to medium sized marketers and businesses by integrating existing technologies and automation services to help people save time, money and create a memorable advertising and marketing experience that reach their customers.
THE CHALLANGE
How can we improve in-store advertising campaign experience? Although we have all the technology at our disposal, the digital marketing experience has not much advanced with the times. A lot of campaign users still face inconveniences in finding right campaigns, deciding which one to focus, getting valuable insights & wasting time in unoptimized targets rather than having a bigger picture as a whole.
THE SOLUTION
This was definitely not a single iteration process—we had to account for every team and continual feedback from leadership. We also did in-person and remote testing which helped to make sure we were solving actual problems for our customers. Whether it was a screen prototype, customer interview or a simple paper card-sort, these weekly sessions helped us to validate, test ideas and iterate quickly.
We studied and researched our Google Analytics, DoubleClick and HubSpot data continuously. Some key results of our study over time showed that though advertising solutions are still the a new thing for smaller businesses or individual entrepreneurs among all backgrounds, they are still able to reach their intended user groups with the help of our digital tools prior to and during advertising campaigns.
